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Is the student able to articulate how they approached their AdWords campaign?
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- Project has been submitted using the Google Doc Template provided
- Described approach (e.g. campaign structure, keyword strategy, ad copy) in 250 words or less Note: the description should include your assigned course and country.
- Clearly stated the marketing objective and KPI for the AdWords campaign
- All of the required slides have been completed
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Does the student know how to build a campaign in AdWords?
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- Campaign Name refers to Student ID
- Ad Group names reflect student’s approach (e.g. referring to stages of the customer journey, different product features, or audience segmentation)
- Campaign consists of two Ad Groups
- Each Ad Group has a minimum of 20 keywords
- Keywords selected align with student’s approach
- Each Ad Group has at least two ads
- Student provided compelling ad copy for all text ads
- Daily spend for the campaign is set to $10.00 or $15.00 for Option 1
*Daily spend for the campaign is set to $15.00 or $20.00 for Option 2
- Student has “Saved and Paused” their campaign
- All required screenshots have been included in the submission
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